Services:

• Audience segmentation
• Social media marketing
• Content creation
• Content promotion
• Paid advertising
• Partner marketing
• Video marketing
  

Goal: Increase brand awareness among B2B and B2C customers.

Initiatives:

• Segment your audience based on factors such as industry, company size, job title, and purchase history. 
• Identify the most relevant social media platforms for your target audience. Once you know where your target audience is spending their time online, you can focus your social media marketing efforts on those platforms.
• Create and publish high-quality content that is relevant and valuable to your target audience. This could include blog posts, ebooks, infographics, videos, and webinars.
• Promote your content on social media and other online channels. Be sure to use relevant hashtags and keywords so that people can easily find your content.
• Run targeted ads on Google and social media platforms.
• Partner with complementary businesses to cross-promote your products and services. This is a great way to reach a new audience and increase brand awareness.
• Start creating short, engaging videos that showcase your products and how they can be used in different ways. Share these videos on Instagram and other social media platforms.
  

Services:

• Website audit
• A/B testing
• Video marketing
  

Goal: Improve the website experience and conversion rate.

Initiatives:

• Conduct a website audit to identify any areas for improvement. This could include page load speed, navigation, user interface, and content.
  Implement A/B testing to test different website variations and see what works best for your visitors. This could include testing different headlines, call-to-action buttons, and product descriptions.
• Continue creating and sharing video marketing content on Instagram. Experiment with different types of videos, such as product demos, lifestyle videos, and behind-the-scenes videos.
• Offer a lead magnet to new visitors in exchange for their email addresses. This could be a free ebook, white paper, or webinar.
• Create an email sequence for new subscribers that provides them with valuable information about your products or services. The goal of the email sequence is to nurture the leads and move them closer to making a purchase.
• Segment your email list and send targeted emails to different groups of subscribers. This will help you to send more relevant and engaging emails to your customers.

Services:

• Referral program
• Customer loyalty program
• Video marketing

By implementing these initiatives, you can increase brand awareness, improve the website experience, and build relationships with B2B and B2C customers and partners. This will help you to win back a 1.4% conversion rate and achieve your goal of a 50-50 conversion rate split.

Goal: Goal: Build relationships with B2B and B2C customers and partners.

Initiatives:

• Create and implement a customer loyalty program to reward repeat customers. This could include offering discounts, exclusive promotions, and early access to new products.
  
• Launch a referral program to encourage customers to refer your products and services to their friends and colleagues.
  
• Offer personalized support and guidance to B2B customers. This could include helping them to choose the right products or services for their needs and providing them with technical support.
  
• Continue creating and sharing high-quality video marketing content on Instagram. You can also start running targeted ads to promote your videos to a wider audience.