Lead Generation:

• Implement lead capture forms on the website and social media pages.
• Create and offer valuable content (e.g., blog posts, infographics, videos) to attract leads.
• Begin building relationships with potential clients by nurturing leads through email marketing.

Funnel Strategy:

• Map out the customer journey from initial awareness to purchase.
• Identify the key touchpoints in the customer journey and create content and marketing campaigns that target those touchpoints.
• Implement a conversion tracking system to measure the effectiveness of the marketing campaigns.

Goal: Establish a strong foundation for the website's social media presence and marketing strategy.

Social Media Management:

• Create and implement a social media content calendar for each platform (Facebook, Instagram, Twitter, LinkedIn).
• Develop a consistent brand voice and messaging across all social media channels.
• Engage with followers by responding to comments and messages promptly.
  

Marketing Strategy/Management:

• Conduct a competitive analysis to identify key competitors and their marketing strategies.
• Define the target audience for the website and create buyer personas.
• Develop a comprehensive marketing plan that outlines the goals, strategies, and tactics for achieving those goals.

Lead Generation:

• Implement a lead scoring system to prioritize leads based on their potential value.
• Convert a significant portion of leads into qualified sales opportunities.
• Close a substantial number of sales from qualified leads.

Funnel Strategy:

• Optimize the customer journey to reduce friction and increase conversions.
• Implement a customer relationship management (CRM) system to track interactions with potential clients.
• Continuously improve the website and marketing materials based on customer feedback.

Goal: Establish ShopDelawareHomes.com as a leading real estate website in Delaware.

Social Media Management:

• Grow the social media following to at least 1,000 followers on each platform.
• Generate significant engagement with social media posts (e.g., likes, comments, shares).
• Utilize social media to drive traffic to the website.

Marketing Strategy/Management:

• Refine the marketing plan based on the results of the 30- and 60-day plans.
• Expand the marketing efforts to include additional channels (e.g., print, radio, online advertising).
• Track the ROI of all marketing campaigns and reallocate resources accordingly.

By following this plan, Andy Staton Home Services Group can effectively use social media, marketing, paid advertising, lead generation, and funnel strategies to attract new clients and grow their business.