Dear Lady Finance,


Thank you for providing us with valuable insights into your marketing needs and goals.

We understand the importance of developing your brand, improving sales and revenue, and increasing digital advertising sales across your portfolio of sites. 

To help you achieve these objectives, we have prepared a comprehensive 30-60-90 Day Marketing Plan that focuses on developing your brand, refining messaging, and driving sales and revenue across all platforms. 

Let's dive into the strategies:

30-Day Plan: Brand Development and Messaging Refinement

Brand Positioning and Differentiation:

  • Conduct an in-depth analysis of your target audience and competitors
  • Identify unique selling points and value propositions for each brand to differentiate them in the market.
  • Develop brand guidelines and messaging frameworks that align with your target audience's preferences and resonate with their needs.

Sales Marketing Materials Enhancement:

  • Review your existing sales marketing materials (both on-site and media kits) and identify areas for improvement.
  • Revise and optimize the content to effectively communicate the value and benefits of advertising on your platforms.
  • Incorporate compelling visuals, testimonials, and case studies to showcase the success and credibility of your products/services.

Digital Advertising Strategy:

  • Evaluate your current digital advertising strategy and explore new opportunities based on market trends and emerging formats.
  • Create content marketing, email marketing, and other forms of digital marketing.
  • Create persuasive landing pages that highlight the unique advantages of Lady Finance.

60-Day Plan: Sales Growth and Performance Optimization

Audience Targeting:

  • Refine your audience segmentation based on data analysis, demographics, interests, and behavioral patterns.
  • Develop customized advertising packages for specific industries or target segments, highlighting the relevance and effectiveness of your offerings.

Content Marketing and Thought Leadership:

  • Implement a content marketing strategy that positions Lady Finance as a thought leader and expert in the industry.
  • Create engaging and informative content (articles, reports, infographics) that provides valuable insights to your target audience.
  • Promote the content through various channels (social media, newsletters, partnerships) to drive traffic and establish credibility.

Performance Tracking and Optimization:

  • Implement strong analytics tools to track key performance indicators (KPIs) for your digital advertising campaigns.
  • Monitor and analyze campaign data regularly to identify areas of improvement and optimize strategies for maximum ROI.
  • Provide comprehensive performance reports to clients, showcasing the effectiveness of their advertising campaigns on your platforms.

90-Day Plan: Expansion and Monetization Opportunities

Partnership and Collaboration:

  • Explore strategic partnerships with complementary brands or industry influencers to expand your reach and tap into new audiences.
  • Develop joint marketing initiatives, cross-promotions, or sponsored content opportunities to enhance brand visibility and revenue generation.

Monetization Strategies:

  • Identify potential monetization opportunities beyond traditional digital advertising.
  • Explore options such as brand partnerships, sponsored content, native advertising, affiliate marketing, or premium subscription models.

Continuous Improvement and Innovation:

  • Stay updated with industry trends, emerging technologies, and changing consumer behaviors.
  • Continuously innovate your advertising offerings and explore new formats, platforms, or channels to stay ahead of the competition.

By following this 30-60-90 Day Marketing Plan, you will be able to develop your brand, refine messaging, and increase sales and revenue across all platforms

Important KPIs to measure to assess the success of marketing campaigns

Website Traffic

  • Website Visitors
  • Unique Visitors
  • Page Views
  • Session Duration
  • Traffic Sources

Engagement Metrics

  • Click-through rate (CTR)
  • Conversion rate
  • Social media metrics
  • Email marketing metrics

Advertising Performance

  • Impressions
  • Click-through rate (CTR) for ads
  • Conversion rate for ads
  • Cost per click (CPC)
  • Return on ad spend (ROAS)

Brand Awareness and Perception

  • Brand mentions
  • Sentiment analysis
  • Brand recognition

Next Steps

1. Agreement completion

2. Kick-off meeting and onboarding

3. Establishing deadlines

4. Resource and asset distribution

5. Workflow and system setup

6. Content creation and messaging development

7. Regular progress meetings and reporting

8. Continuous optimization and refinement

Success Stories from our Valued Clients