Email drip campaign

• Set up an email drip campaign to nurture leads and build relationships with them over time. The email drip campaign should provide valuable content and information about Motus International's services, and it should be written in a persuasive way to encourage leads to take the next step.
• Use email marketing automation to send personalized emails to leads based on their interests and behavior. This will help to increase engagement and conversion rates.

Remarketing

• Create a lookalike audience on Facebook and Instagram based on Motus International's existing ZoomInfo leads. This will allow them to target people who are similar to their existing customers.
• Run remarketing ads on Facebook and Instagram to promote Motus International's offer to their lookalike audience. This is a great way to stay in touch with leads and remind them about Motus International.

LinkedIn

• Optimize LinkedIn profile. Make sure the profile is complete and informative, and that the target audience is clearly defined. Include relevant keywords in the profile title, description, and skills section.
• Create a LinkedIn group for Motus International's target audience. This will provide a place for Motus International to share valuable content and build relationships with potential customers.
• Start running LinkedIn ads to target Motus International's ideal customers. Use a variety of targeting options, such as job title, company size, and industry.
  

Landing page

• Create a landing page with an offer that is valuable to Motus International's target audience. This could be a downloadable template, tips, guidelines, or a free consultation.
• Promote the landing page on LinkedIn and other social media platforms. Motus International can also use email marketing to promote the landing page to their existing contacts.

Services:

• Audience segmentation
• Social media marketing
• Content creation
• Content promotion
• Paid advertising
• Partner marketing

Services:

• Audience segmentation
• Social media marketing
• Content creation
• Content promotion
• Paid advertising
• Partner marketing

Continue optimizing all aspects of the lead generation and conversion funnel.

New lead generation channels

• Start testing new lead generation channels, such as Google Ads or attending industry events.

Content Library

• Start building a content library that is relevant to the target audience and that can be used to nurture leads and build relationships. This could include blog posts, articles, infographics, and videos.

Sales Process

• Start developing a sales process to convert leads into customers. This process should include steps such as qualifying leads, following up with leads, and scheduling sales calls.

By following this plan, Motus International can focus on customer acquisition and get more customers through the door.